- Arm founder with a strong marketing strategy that focuses on cultivating an engaged, hyper-targeted audience with minimal promotional spending
- Design a brand identity that speaks to the founder's goals
- Construct a newsletter layout that the founder can easily update on a weekly basis
I created a marketing plan that catered to a low budget for advertising and capitalized on socially sharable features in the newsletter itself. The logo and newsletter were designed in accordance with the determined marketing strategy.
- Brand identity
- Newsletter design
- Marketing strategy