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Hannah Ziegeler Photography

Objectives:

  • Create a on-of-a-kind brand identity that ensures HZ Photography stands out from its competitors
  • Strategize methods to utilize social media to increase profits and grow a national client base
  • Capitalize on the unique photography experience HZ Photography clients receive
  • Drastically improve web presence and streamline client bookings
 

The Solution

I completely overhauled the current website, replacing it with a fully updated design that represents the quality of the photography and the photographers behind it. In addition, I added in a number of backend systems that will allow for simpler bookings by clients and less administrative work for the owner. We paired this with an in-depth marketing strategy that includes quality email communications, complimentary partnerships, on-brand marketing collateral, and social media messaging.

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Project included:

  • Rebranded identity and messaging
  • Custom website design
  • Establishment of client booking architecture
  • Digital marketing collateral
  • Website copy and corresponding editorial
  • Full strategic marketing plan