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Isaac Boots


  • Shift his brand proposition to focus on how his performance background impacts his training method 
  • Update brand identity and messaging to emphasize the high-end clientele target market
  • Improve SEO ranking and online presence

The Solution

I worked with Isaac to create a brand identity reflective of his training goals and unique fitness methodology. In turn, we improved his SEO ranking to further emphasize his success in the fitness and performance arenas.



Project included:

  • Brand identity
  • Website copy
  • Content strategy
  • SEO strategy