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Smart Girls Group


  • Create a first of its kind media brand for ambitious high school and college women
  • Conceptualize, design, and edit a monthly digital magazine
  • Produce a large-scale conference series that would bring the digital brand to the live setting

The Solution

I created Smart Girls Group at age 17 and built it into a multi-platform media brand with properties include a monthly digital magazine, daily editorial content, weekly newsletters, online classes, online community platform, and a live conference series. The success of the brand resulted in national press coverage and opportunities to consult renown female-facing brands on shifting towards empowering messaging.


Project included:

  • Brand establishment
  • Marketing strategy
  • Community development
  • Digital, print, and product collateral
  • Magazine editorial and layout design
  • Event production
  • Content creation–blogging, long-form editorial, social, and audio
  • Website design
  • Sub-branding for magazine, e-commerce shop, online classes, and live event series
  • Advertising campaign execution